Tata Water Mission
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1st May 2017
Behaviour change communication campaign on water & sanitation
The campaign developed for rural villages in Gujarat, Jharkhand and Uttarakhand, had to be adapted for North East India, where local realities are vastly different from rest of the country. Based on findings from an evaluation of the campaign, conducted through field visits, focus group discussions and interviews, I penned the final report with recommendations and developed the new character sketch - the 'local face' of the new campaign.